One of the Biggest Questions – What is SEO or SEM?July 25, 2017
What is SEO Or SEM?
If you have even looked up the words “digital marketing” you are instantly bombarded with this acronym; SEO. The first question you ask; what does it stand for? SEO stands for Search Engine Optimization. In this field you may also hear of people saying other acronyms such as SEM or SMM. Hopefully by the end of this you will know the importance of SEO, and will be able to make a decision about SEO for your business.
What is SEO?
According to google.com, Search Engine Optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The key to getting more traffic lies in integrating content with search engine optimization and social media marketing”. If you were to take anything from that definition I would recommend “integrating content”. Integrating content into your website has always been the foundation of ranking on search engines.
Why Is Content So Important?
Why though? The answer is simple if you look at a development stand point. Google bots and other search engine “spiders” that crawl the web look at the coding in your site. This means they never actually see the site like you or I would see it. They see the code and in that code they see the text; the content. This content is what tells SE what is important and how it is relevant to the users search. To understand this aspect, you must see the big picture behind search engines. Search engines have one overall goal, (no it’s not just to make money) they want to provide their clients, the user, the best possible results. However, this does not mean we can slap a bunch of content on a website with tons of keywords that you want to rank for.
How Can I Rank Higher
If there was ever a million-dollar question, this would be it. The simple answer is you have to play by the rules of the search engines. Google and other SE have grown more and more intelligent as the time has gone by. Currently Google has over 200 plus ranking factors. With this many things to try and nail down at once, it is impossible! The trick is deciding where to start.
Where Do I Start?
Just like building a house you should start with your foundation; your website. The only difference between your website and building a home is that your website should continuously grow. Understand I am not meaning grow as in literal size of the site, I mean as in your brand across the web. In the SEO world we call this “link building”. Link building (or backlinks) in a nutshell is building a brand across from one site to another in the form of external links to a page to your website. Some more things that search engines have picked up on monitoring is mobile responsiveness. A search engine optimizer shouldn’t be afraid of getting his/her hands into some code to make a site more user friendly. With more mobile users surfing the web than desktop users, a mobile friendly website is key to a successful ranking. SEO consist of many different things to gain more organic traffic. To gain more traffic to your business’ website you should definitely start here. However, you should add in other types of search engine marketing to the team as well.
Other Types of Digital Marketing
If a business wants to gain additional traffic they often consider other forms of marketing. The two major types of digital marketing (aside from SEO) are; PPC and SMM. The objective of Pay Per Click (PPC) is as simple as the name states. Bing and Google have their own ad system; Google has AdWords and Bing has Bing Ads. The complexity of this form of digital marketing comes in during the creation of your ads. These ads are what you see when you search Google and you see a green square with the word “ad” at the top of the search results. PPC often drive large amounts of traffic within a short amount of time. This means that you will have more opportunities based on the amount of your budget. According to Google this has no ranking weight, (however I personally find it hard to believe they can be unbiased towards clients who are paying them thousands of dollars each week). The next popular one is Social Media Marketing (SMM). SMM is marketing on different social media sites to try and return traffic and social signals. Social Signals are signs to search engines that your business is being talked about over social media. The easiest way to do this is to make your content easily shareable. Adding plugins that will easily allow your users to share your latest blog post or page. The part of this is to remain active across all social media platforms. This tells not only your users, but SE that you are active and you are there to be of service to your clients. Search Engines can actually track to see how fast you respond to your clients when they reach out to you or leave a review. That is why both of these forms of marketing will take your business to the next level.