Why Not Having a Website Could Ruin Your Facebook Business.
As a business owner you may find yourself asking is a professional website worth the money? For some an e-commerce website is your entire business, others a website is an addition. The trend of social media businesses has grown exponentially over the past few years due to its low cost and effectiveness. This article will focus on the business that have followed the trend and reveal the reasons why you should not hop on this bandwagon.
The Role of Social Media in your Digital Marketing.
We are not saying that Social Media should be avoided at all! What this article is designed for is to educate you on the part that social media plays in your digital marketing. Social media is an outlet to generate conversation about your product or business, not to close a sale. With enough traffic over different social media outlets the trend will be made and the sales will generate. The role that social media shouldn’t be for is the sole location for your business to gain profit. The problem with social media and using it as your “website” is that you are not allowed to have tons of static information and search engines only recognize the social interactions associated with said business and the Facebook, not “insert business name”.
Not Having a Website You Are at Risk of Being Sued!
Thousands of business gain traffic on social media without a professional website. However, social media marketing was never meant to replace having a website, only to add to it. Sure, just having Facebook page selling your products/services is very cost effective. It also is great way to get an idea of the market and other great insights for building your business. The biggest reason you should have a website is so that your customers know what you are responsible for and what they are responsible for. Your “Terms and Conditions” that your clients agree to must be stated so that you avoid this risk. Messages over Social Media agreeing for payment may not be enough, so why risk it?
Gaining Credibility for your Business
Selling to your “followers” may be easier on social media, but what about people who are not friends/followers of yours? You could run constant ads on social media to promote your business, but the biggest issue with only using social media is you have no way to market outside of your page. With a website, you have something for your customers to land on and accomplish what they are searching for. You also can shape your online presents that gear toward your users. Gaining the credibility starts with a professional website. On a website, you have all your static information like FAQs, About Us, All Services, and much more that wouldn’t make sense to post on your Facebook Page.
